Delivering quality IT support services to businesses since 2004
Who we are and what we stand for
Apixel is founded in 2004 with one goal in mind - to deliver the highest quality IT support services to businesses in Singapore. Like all typical IT companies back then, we were offering support packages with charges based-on service-hours: businesses needing our service will buy blocks of service-hours which they'll consume as and when needed. As this model of IT outsourcing is widely understood and accepted, we adopted the model when we first started operations.
However, we quickly realize that this (traditional) IT support outsourcing model has several fundamental flaws - the most serious being conflict of interest. While businesses would like to prevent downtime as much as possible, it is not in our interest to do so because we're charging for repairs, to put it simply - the more our clients’ IT systems break-down, the more money we'll make. While adopting this model did bring in profits, this is not our goal and certainly not what our clients want.
In 2005, we developed and started offering support packages with unlimited services at a fixed-price. By following this new model, we are able to line-up our interest with clients', turning re-active to pro-active support and rightfully transfer the IT responsibility and accountability to us, the IT support company.
The way we conduct business
While we do strive to remain a profitable company, we believe strongly in conducting businesses with the highest level of business ethics. Profits are important to enable us to continue what we are doing, but it is certainly not the only reason why we’re still in business today. The biggest satisfaction comes from our clients, when they thank us for transforming their problematic IT systems to a problem-free IT system they can rely on – this is what keeps us going.
We've implemented a number of policies to help us stay focused on our goals:
- Be it on or off-hours, we will resolve problems as soon as possible and worry about the agreed service level later. This is because we understand that your work is affected and delays can lead to lost businesses or missed deadlines.
- Rather than tying you up with a huge up-front payment, we prefer to establish a good long-term relationship with you based-on mutual benefits. That’s the reason why we adopt a pay-as-you-go model – satisfied clients will naturally choose to stay with us, with or without up-front payment.
- Part of our services includes providing professional advice to our clients on technology procurement and qualifying vendors. In order to provide unbiased recommendations, we strive to remain a neutral-party by not becoming a reseller of any IT products or services. That’s why we are not the preferred-partner of Microsoft or Dell, or HP etc.
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